AI Insights · Timothy · July 2025
Top Social Apps on Android in Belgium: Q2 2025 Performance
Explore the performance trends of the top social apps on Android in Belgium during Q2 2025, including TikTok, Threads, Instagram, Facebook, and Facebook Lite.
In the second quarter of 2025, the top social apps on the Android platform in Belgium showed varied performance trends. Here's a closer look at the top five, based on data from Sensor Tower.
TikTok - Videos, Shop & LIVE saw a dynamic quarter with weekly revenue peaking at approximately $217K in early April, then experiencing fluctuations, ending June with about $170K. Weekly downloads increased steadily, reaching nearly 18.5K by the end of June. Active users grew from about 961K to over 1M by the quarter's end.
Threads experienced a rise in weekly downloads, peaking in mid-June with over 18K. Active user numbers fluctuated around 300K, with a slight increase towards the quarter's close.
Instagram maintained stable revenue, closing the quarter at approximately $6.3K. Downloads showed an upward trend, finishing June at about 12.3K, while active users remained consistent around 1.8M.
Facebook had a steady revenue stream, closing with about $5.9K. Downloads peaked in late May with over 9K, and active users hovered around 2.3M throughout the quarter.
Facebook Lite showed modest revenue figures, with peak weekly downloads reaching around 3.9K in late May. Active users grew from 22K to nearly 28K by early June.
These insights provide a snapshot of the social app landscape in Belgium, with more detailed analysis available through Sensor Tower.
